When people hear the word “Consulting,” they often think of Harvard MBAs advising enterprise businesses on corporate strategy.
They think that being a consultant means obtaining difficult degrees and certifications from prestigious universities in order to land a competitive job at a top consulting firm.
They envision a fancy office with thousands of impeccably dressed staff members, each with a packed suitcase ready for yet another international flight.
But in reality, this isn’t an accurate picture of consulting.
Not even close.
The true picture of modern consulting is a lot closer to a picture of a small well experienced group of people who are working together tirelessly to help you to achieve your business goals faster or save time and effort to you. Looks like you and dress like you.
We are a truly a family company wife and husband together.
Wife experienced in accounting and controlling with more than 20 years of experience as a CFO in different industries.
Husband is proficient in business management, crisis management, organisational streamlining in manufacturing companies with more than two decade of expeirence in private and corporate environment.
Consulting means “engaged in the business of giving expert advice to people working in a specific field.” In other words, a consultant is somebody who gives advice to a specific group of people.
So what is consulting?
Consulting is the business of providing expert advice to a specific group of people.
The definition is that simple.
So what is a consultant?
A consultant is someone who has some level of expertise that a particular group of people find valuable, and people within that group are willing to pay the consultant to access their expertise.
Notice there is nothing mentioned about big firms, degrees, or certifications. If you can provide expert advice to a specific group of people, you can be a consultant
A consultant is somebody who gives advice. So the question we have to ask is “why do people buy advice?”
Well, why do people ask for advice?
They want to change something, achieve something, attain something, or become something, and they need help.
The current state of things isn’t how they want it to be. They know what their desired state is, but they need your advice to get there.
That’s why people want advice. They want to get from point #A to point #B, but they don’t know how to get there. They are either lost or facing obstacles they don’t know how to surmount.
And that’s what consulting is.
The true meaning of consulting is helping people solve problems and move from their current state to their desired state.
That’s consulting in a nutshell: helping people solve problems and achieve results.
There are three main reasons people decide to bring in outside advice:
They are simply unable to figure it out or get to their desired state on their own.
They have a general idea, but they want to get there faster.
They want to save time and effort by following an efficient, proven system.
Someone might have their current situation and they might have their desired situation, and they have already tried very hard to get there on their own, but it’s just not working out.
Let’s say they are trying to lose weight. They go to the gym. They try different diets. They buy different running shoes. They try different things. They just can't seem to get it right.
They tried and they failed, but they know it’s possible and they know other people have done it, and they just need to find that missing link.
People want to achieve things as quickly as possible. Really smart people also understand specialization, and that if they try to learn something from scratch, they are going to learn it significantly more slowly than having an expert teach it to them.
If I'm trying to launch my first business, I’m going to make mistakes and do things inefficiently, slowing down my progress and increasing the time it takes to reach my goals. That’s an unavoidable reality as someone with no experience.
But I’m not the only person on the planet. There are other people who have built successful businesses before, made the mistakes I will likely make, and learned how to do things efficiently. With their help, I can skip a lot of the biggest potholes and get to my desired state much faster.
Some people simply don’t have time to guess or experiment. They want results and they want them now, and they know the ONLY way to achieve maximum efficiency is to follow a proven system from someone who has already accomplished exactly what they wish to accomplish.
Want to lose 50 pounds in six months? Well, I’m going to go find someone who lost 50 pounds in six months and I am going to do exactly what they did.
Want to build a 7-figure consulting business in one year? Well, I’m going to go find someone who built a 7-figure consulting business in one year and do exactly what they did.
This desire for a proven system from someone who has “been there, done that” has created thousands of highly successful businesses, and it’s the reason virtually anyone who has achieved something of note can create a business selling that expertise to those wanting to follow in their footsteps.